These results indicate that individual differences play a significant moderating role on user attitudes toward hedonic and utilitarian robots. HR users with high anthropomorphism and PSI had the most positive attitudes than all other combinations of variables. Users with high tendency for parasocial interaction (PSI) and high anthropomorphism had more positive attitudes towards robots than their counterparts with low levels of these traits. Results revealed that hedonic robot (HR) users perceived more enjoyment than utilitarian robot (UR) users, whereas UR users perceived more usefulness and ease-ofuse than HR users. utilitarian robots, using a between-subjects experimental design, whereby 48 college students in Korea were randomly assigned to interact with either a Pleo (Dinosaur robot) or a Roomba (vacuum-cleaning robot). ![]() Shyam Sundar Media Effects Research Laboratory The Pennsylvania State University University Park, PA, USA ABSTRACT This study examines the differential effects of hedonic vs. ![]() Hedonic Robots Role of Parasocial Tendency and Anthropomorphism in Shaping User Attitudes Namseok Lee Department of Interaction Science Sungkyunkwan University Seoul, Korea Hochul Shin Department of Interaction Science Sungkyunkwan University Seoul, Korea S. hedonic robots: role of parasocial tendency and anthropomorphism in shaping user. hedonic robots: role of parasocial tendency and anthropomorphism in shaping user attitudes Utilitarian vs.
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